The Success Of Bradesco With Luiz Carlos Trabuco

Luiz Carlos Trabuco works for Bradesco bank. At the moment he is its President and Chief Executive Officer. The CEO or chief executive officer position became vacant when Lazaro Brandao 91, Bradesco’s longtime CEO resigned his post. Brandao’s replacement will be voted upon come March 2018 when shareholders will convene for a meeting.

As the grapevine has it, the person who will be taking the place of Lazaro Brandao will come from the high-level executives presently employed at Bradesco. This hearsay may be a fact because Bradesco’s employee promotion culture is to choose from among its present personnel rather than hire a new talent outside the organization. At this time, Mauricio Minas, the head of marketing and technology is the top choice for the CEO position vacated by Brandao.

Bradesco’s President, Luiz Carlos Trabuco finished his baccalaureate degree in the University of Sao Paolo, Brazil where he earned a degree in Bachelor of Arts in Science major in Philosophy. He also took up postgraduate studies at Fundacao Escola de Sociologia e Politica de Sao Paolo where he studied Social Psychology. His longtime career within Bradesco started some 48 years ago, and he rose through the ranks until he attained his current position.

Luiz Carlos Trabuco is a result oriented type of leader who can be described as a go-getter. In 2009 when he was already Bradesco’s President he initiated an acquisition concept that was supported by then Chief Executive Lazaro Brandao. He pushed for the purchase of HSBC Brasil at a time when Bradesco lost some of its market share in the financial industry because of the merger between Bradesco’s rival Unibanco and Banco Itau.

Read more: Bradesco to Choose Board Member as New President, says Trabuco

The acquisition of HSBC Brasil was considered as one of the most expensive deals that happened then. However, it was advantageous on the part of Bradesco since after acquiring HSBC Brasil, the bank tripled its market share, which was more than it lost when Unibanco and Bank Itau merged. And Bradesco bank became one of the leading bank and premier financial institution once again according to folha.uol.com.br.

The success being enjoyed by Bradesco bank comes from the unique management style of Luiz Carlos Trabuco. He designed a platform where all high-level executives of the bank can come and work together as one. This made management supervision simpler and easier, and it likewise promoted teamwork among the executives. Aside from this, he implements decentralization by allowing branch executive heads and managers to come up with their own decisions with very minimal interference from the main office. By implementing this form of management he makes the branch executive heads feel that they are making their mark with Bradesco and that they are truly part of its success. It encouraged them to work harder in order to achieve their unified goals.

As a known financial leader, Bradesco bank broke new ground when it introduced the ATM biometric reading system. This method allows Bradesco clients and customers to use their vascular palm prints in order to transact with the bank. The company also had R2D2 bots installed that greeted potential customers with a smile and invite them to come inside so they could explore the premises.

Even when the economy took a dive for the past couple of years, Bradesco continues to expand and grow as it looks to increase its credit services by 5% in 2018 and boost the amount of income fees for the myriad of financial services it provides.

At this time Bradesco has 5,314 branches all over Brazil. It also maintains 1 branch in New York City and 2 branches in the Grand Cayman. Financial service offices are also available in Hong Kong, Mexico, Luxembourg, London and Buenos Aires.

Find more about Luiz Carlos Trabuco: http://economia.estadao.com.br/noticias/negocios,estamos-com-o-dedo-no-gatilho-para-emprestar-dinheiro-diz-presidente-do-bradesco,70002160257

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