Lori Senecal understands there are three necessary results from a business strategy. A campaign must reach its intended audience, the message must be clearly understood, and it must give audiences the inspiration to act. This is accomplished with a combination of marketing, social media, and visual images.
Visual trends are important in advertising and the latest trends include vitality. This is used to inspire individuals to take action by inspiring them and using their emotions. Another trend is color because it captures and stimulates the audience’s attention. Unfiltered campaigns are a trend featuring real topics and people generally unexplored by the media. This causes individuals to think about their lives and creates a positive brand. The global image trend uses cultural images to grab the audience’s attention and encourage sharing beliefs, opinions, and emotions. Images that are spontaneous and playful are often used for social media.
Marketing firms are additionally advertising on Facebook. With over two billion members Facebook allows companies to market successfully with more exposure, more likes, more ads, and new feeds. This requires the use of a strategy, an end game, and a unified approach. Effective campaigns are balanced between focusing on the stats and the emotions of the users.
Lori Senecal is the voice to listen to regarding the industry of marketing. As Crispin Porter & Bogusky’s global CEO she understands both the industry and the trends. She is responsible for the expansion of her company and understands advertising, strategies, corporate operations, and human resources. Lori Senecal went to work for Crispin Porter & Bogusky in 2015 and has positively impacted the culture of the business. Visit Campaign Live to know more.
Since Lori Senecal joined the business she has been instrumental in the creation of a modern global agency that is collaborative, agile, and inventive, offers consistency, and has a strong flair for the local and international markets. Her strong focus regarding talent combined with her leadership capabilities has driven the development of the agency. She has used her strengths to see to the company’s disciplines, growth, and geographies. Lori Senecal was one of only four named in 2016 as Agency Executives to Watch.
Follow her on Twitter