Desiree Perez: The Gem of ROC Nation

The entertainment and music industry is a behemoth and mostly ruled by men due to various reasons. There are only very few women who could actually rule the roost in this high-profile industry. One of the prominent names in this section is none other than Desiree Perez, the senior executive of ROC Nation and close associate of Jay Z. She played an important role in shaping the future of Roc Nation and helped it to grow as one of the most successful entertainment and talent management firms in the world. She is a strong negotiator who is always known for crunching numbers.

Perez has also helped Jay Z to run SC Enterprises, another business interest of the rapper. Perez is known for displaying charisma and confidence that give her upper hands in negotiations in favor of Roc Nation. She is also keen on identifying the opportunities in the music industry and understands the corporate profitability and other areas of management quickly. She is credited with a number of negotiations in the past, including $25 million deal with Samsung collaboration that ensured the promotion of Anti tour of Rihanna. It helped Rihanna to register herself as a successful singer and performer in the industry.

Perez also took an active role in the 10-year contract between Roc Nation and Live Nation in 2008, which fetched $150-million. Desiree Perez leads the music and entertainment firm as its Chief Operating Officer. In her role, she takes care of the entire operations of the company including publishing, management, labeling operations, and more. Interestingly, she is part of Hova Circle of Influence, a special collective that also includes Chaka Pilgrim, J. Fleischman, Ty Ty Smith, and Jay Brown. Perez also featured in a 2013 documentary called “Change: The LifeParticle Effect” that depicted the thoughts of leaders in various industries.

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