Kate Hudson And Fabletics: Leveraging The Power Of The Crowd

Fabletics and other successful brands understand that when it comes to the purchasing decisions of the average consumers, the power of the crowd leads the way. So brands are leveraging this power to increase their sales and improve their image in the minds of consumers. Modern consumers often decide what to buy and which companies to buy it from based on crowd-sourced reviews. These reviews inform their choices as much as personal recommendations from people they know. Companies like Fabletics are using this information to make their brand and their products more popular.

 

Fabletics’ annual revenue has grown by 200% and the company now has over a million paying members since the brand was launched in 2013. A major reason for this is their effective use of consumer reviews. The brands use of positive user reviews in their marketing efforts has increased customer purchases, improved brand loyalty and helped with customer retention. Consumers today usually read online reviews before making purchases. To them the opinion of the crowd is more trustworthy than traditional marketing.

 

They read these reviews regularly to see if there’s positive or negative information about the products or companies they are considering and make buying decisions based on them. Fabletics and most other top consumer brands increasingly include consumer reviews on their websites because consumers find reviews more valuable than price comparison when they visit the sites. Great reviews that are authentic and genuine equals increased revenues for companies like Fabletics. They also produce better returns on the company’s customer acquisition investment and improves their search ranking.

 

At Fabletics they respond to online customer reviews by the thousands because they’ve found about 85% of the sales are from repeat customers and a large percentage of new customers come from referrals. They use the information from these reviews to refine their products and their brand. It has made the company more transparent and customer focused and helps them improve the lives of their customers. With the help of Kate Hudson and crowd-power, Fabletics’ fashion-forward athleisure brand is seen by women as being inclusive, inspiring and empowering and helping women of every age, size and shape look and feel their best.

 

Even though she is an actress with no business background, Kate Hudson is deeply involved with the growth and development of Fabletics. She’s involved in the styles and designs of the clothing and knows what’s selling, what’s hot and what isn’t. Hudson has helped the company overcome their early challenges and keep the quality of Fabletics products high and the prices low. She has worked to ensure clear communications between the brand and consumers is maintained.

 

Working with an experienced team using a data-driven business approach has led to a 644% growth in 2016 and $250 million in revenue. Kate Hudson and Fabletics listens to their customers and use customer data and reviews collected from multiple points to stock their stores and their website with the stylish, versatile clothing their customers want and need. The company embraces crowd-power.

The Fabletics Brand Inspires to Captivate the Youth

Establishing growth with Fabletics is what Kate Hudson wants to do. This is her mission. Fabletics is the company that has manage to grow and expand even as the competition builds up. She knows that social media is something that can be good or bad for a Fabletics. If the word spreads quickly about her customer satisfaction endeavors customers are going to stay loyal to her.

 

Kate Hudson knows, by contrast, that if she does not have a good reputation with the consumers when it comes to their satisfaction that social media can dismantle her brand. She is well aware of this, and that is why she puts such a great amount of focus on customer service. Kate knows that this is going to be the thing that takes her to the top and helps her overshadow her juggernaut Goliath type of competitor called Amazon. She has been in the business for a while now, and it appears that her ability to lead is going to be based on her ability to sustain customers. It is one thing to attract people for an initial purchase, but Kate knows that the longevity of the Fabletics brand is going to be based on customer loyalty and brand awareness.

 

Fabletics is brand that people are going to look to if they want something that is new and innovative when it comes to clothing. Demi Lovato has signed on for the clothing line for a limited time edition. Other celebrities have also started to sing the praises for this brand of athletic clothing that has been linked to greater productivity when people are working out. The comfort of this brand has made the workout process so much easier.

 

It can be rather difficult to compete in a business environment where there is not a useful presence for the brand. Other people are not going to be ones hitting the gym at the parks for a jog. It is going to be the youth. These are also going to be the people that sign up and get shipments on a regular basis. When young people are working out they are going to buy more clothes as they lose weight. Kate knows that these people will come to Fabletics for new clothes can establish brand loyalty. That is what makes the brand successful. The brand loyalty from the youth is what helps Fabletics build better business.

Wen By Chaz Ensures Lesser Clutter In The Bathroom

This is a major issue in most households. The bathroom is home to so many kinds of creams, lotions, medicines, antiseptics, bandage, pills and so much else. Next are the soaps, body wash, hand wash, sanitizer, face wash and much more. Then will be the list of floss, toothbrush, toothpaste, mouthwash and other oral hygiene products. The list of hair care products follows soon after.

Now all this has been taken care of by Wen hair. They just offer a conditioner that does the job of shampoo, conditioner as well as the styling product. Hence there is no need to have a huge assortment of hair care products in the bathroom cabinet.

In addition, products offered by Wen by Chaz are for all kinds of hair. Typically everyone in the house has different kinds of hair. Hence there would be a different shampoo for each. This will be followed by a separate conditioner for each person. Next are the specialized products like styling gel, leave-in conditioner and so on. This way the list keeps on growing and so does the clutter in the bathroom.

Also, when people feel that they are not getting any impact from the hair care product they are using, then tend to pick up another one. The existing one goes back, and the new one takes its place. The previous product is not thrown away but kept for further use. This is simply a process. Soon the process repeats itself, and the oldest bottles get pushed back still further.

But Wen by Chaz ensures that this scenario just does not arise. They provide just one all-in-one conditioner. Even the impact gets visible after one wash. In fact, each wash after that only helps to make the hair more bouncy, shiny and silky. Thus the need to buy another product does not arise, and the clutter is not there. Wen products are available online on eBay.com.

For more hair care tips, check out the Wen Facebook page.

Reference: https://www.crunchbase.com/organization/wen-hair-care#/entity

What Fabletics Has To Offer

Fabletics is a trendy athletic apparel company that offers a full line of athletic gear for women and even men. In 2013 Fabletics for women was released and in 2015 they released a men’s line. Fabletics was co-founded by Kate Hudson who was looking for a new way to offer cute affordable workout clothes to women. She wanted to create a line that women could wear while working out as well as doing everyday things. Below are just a few of the many different great products that fabletics has to offer.

 

Leggings

 

One of Fabletics most popular products is their leggings. Not only are the leggings made with high-quality material that are not see through but they also come in a large variety of colors and patterns. The leggings are silky and smooth as well as easy and convenient to wear. They are true to form fit so they are perfect for any kind of exercises. The leggings are available in many colors such as black and blue and many patterns such a zebra and floral. The leggings are made from a great stretchy material that make them comfortable to wear in a variety of situations.

 

Tank Tops

 

Another one a Fabletics most popular items is their tank tops. The tank tops come in a large variety of styles as well as a large array of colors. The tank tops are not only lightweight and comfortable but they also offer a nice stretchy fabric for even the most intense workouts. Some of the styles include halter top as well as spaghetti string tank tops.

 

Bras

 

Many people do not realize that Fabletics also sells a large range of workout bras. They’re made of stretchy soft comfortable material that is great for running or yoga. The bras come in a variety of styles and patterns as well as a variety of sizes. They are one of the most convenient things to work out in especially during the hot summer months.

 

These are just a few of the top products that Fabletics has to offer. They also offer a full line of capris, shorts and other work out gear. Top sites such as Krazy Coupon Lady have great reviews raving about the convenience and quality of Fabletics. They offer a great line of workout gear for men as well as women and with so many great styles to choose from there is sure to be something for everyone.

Adam Goldenberg’s success in selling fashion

Adam Goldenberg has become increasingly popular in the fashion and sales industry. Most people wonder how a people like him with no experience in the fashion industry could build such a successful company. He made it all clear in a recent interview at CNBC where he discussed several decisions about his business. Adam Goldenberg noted how the company changed its name from JustFab to TechStyle Fashion Group and the reasons for the modification. Talking for about an hour, Mr. Goldenberg spoke of his brand and strategies placed by the company to deliver a better brand to its clients and serve its members better.

Mr. Adam Goldenberg’s popularity is due in large part to the value carried by the company. Although he does not have any experience in the fashion industry, he has built a working business model through understanding and engaging with his customers. Adam Goldenberg’s philosophy is that if customers like something, then he is going to keep it. The business model doesn’t simply follow conventional means by going by the latest trends. The company works through unique and core philosophies that understand its customers. Goldenberg and Don Ressler, as his co-CEO have always shown to enjoy what they do.

Read more: Happy in El Segundo: TechStyle COO Anton Von Rueden on the Perks of Life in the South Bay

How Adam Goldenberg got to create JustFab is quite impressive. As founders of MySpace Company, they quit the company when it was on the verge of becoming the next big thing. Having started his marketing company, he knew everything about e-commerce and sales. His previous company was Intermix Media, a company which had great potential and had him hired even before completion of college.

TechStyle fashion group recently changed its name from JustFab. The company was founded in March 2010 by Adam Goldenberg and Don Ressler. The company has increasingly grown and focuses on lifestyle ventures, fashion, and strives to build a fashion shopping which capitalizes on customer experience. It serves millions of clients across the globe. The company has the option of becoming a VIP member, one gets multiple discounts and offers after enrolling for the membership.

The recent change in name from JustFab has seen TechStyle Fashion Group reinvent its business model. The company has fixed its operation to focus on data, personalization and ways to get to the modern shopper. Some of the fashion brands presented by TechStyle include Fabletics, FabKids, and ShoeDazzle. All these brands are available in different parts of the world such as Sweden, UK, France, Germany, Canada and the US.

See more about Adam Goldenberg on Wikipedia.org
Find more videos of Adam Goldenberg via CNBC.com

Kate Hudson And Fabletics Become Part Of Fashion Targets Breast Cancer Charity

Bravo to actress Kate Hudson and her popular brand of women’s active wear and for connecting her fame to a very worth cause.

The star and her Fabletics line of colorful leggings and athleisure wear have stepped into the limelight supporting women’s health and the Fashion Targets Breast Cancer charity. According to the LATimes.com, Kate Hudson has teamed up with the Council of Fashion Designers of America to become this year’s ambassador. She is excited by the honor and realizes the disease of breast cancer hits home with most of us, making this announcement:

“When you think about it, it’s very scary, but we’ve come so far…We’ve got more and more survivors, but it’s something that’s still very much a part of our lives.”

Kate Hudson has launched a capsule collection of gorgeous fitness pieces to support the cause. October is breast cancer month, which is an annual campaign to increase awareness of the disease. Breast cancer is the most common cancer found in women around the globe, and pink feminine items mark its signature symbol at https://www.youtube.com/user/Fabletics.

The Fabletics brand has designed one pair of capri leggings, a bralette and two tank tops that women will love wearing. Kate Hudson has amped up her special collection in shades of pink to add a modern touch to the cause.

Fabletics has quickly gained in popularity worldwide, and the company is barely three years old. The online subscription retailer boasts more than one million VIP members and growing. Kate Hudson established the brand along with her other two co-founders, businessmen Adam Goldenberg and Don Ressler. The pair have been labeled branding geniuses, and so far, that title appears to hold merit.

Fabletics’ most popular item is their colorful and patterned leggings. Kate Hudson is also thrilled about debuting Fabletics’ new, high-waisted leggings. She says that these unique leggings are perfect for women who have had kids or even for those who haven’t but are looking for that support.

Fabletics offers subscription members significant savings when they join, with shoppers saving up to 50% off regular pricing and earning points towards free loyalty items. The line also includes yoga pants, tees, swimsuits and dresses and is made in-house at the company’s spacious Los Angeles headquarters. VIP members can even shop from the actress’ personal Fabletics closet each month.

To learn more about Kate Hudson and Fabletics, check out their shopping site here on fabletics.com.