Positive reinforcement is a rare feature that successful leaders such as Doe Deere use. Born in Russia, Doe grew up in New York. She founded Lime Crime Cosmetics with an inspiration different from what has been on the market. According to Doe, cosmetics should be used to for self-expression and freedom and not only to conceal some imperfections. She believes that beauty should be defined according to feelings and not looks. This inspiration motivated her to start her line of magical and colorful cosmetics. Lime Crime started in 2008 as a new outfit that saw the makeup industry differently.
Lime Crime was the result of her dream. It is bold, has an intense pigment and is a vibrant line of cosmetics. Doe developed the name from her favorite color, and desire to have a new line of eye shadows, lipstick and nail cosmetics. She started small and made it in the cosmetics business. For this reason, Doe supports businesses started and run by women. She encouraged them to follow their ambitions during her public speeches at Vegas Nay’s Stardust Tour, PHAMExpo among others.
She narrates her story of success. Having launched her fashion line, Doe registered with eBay using Lime Crime as her account name. She sculpted everything because she wanted a uniquely colorful, classy makeup. She added that she discovered how difficult it was to get the unusual bright hue.
Every morning, she explains, Doe meets with her creative director. They peruse current and future projects then come up with strategies. She also meets the president, vice-president, and the COO. According to Doe, the meetings promote teamwork and collaboration. She has a lot of faith in a cohesive team. She says it makes the organizational process smooth ad worthwhile to the team.
Doe Deere narrates that she works on visuals, or spends time at the lab with a chemist and develop new products. She does not get much time to sit at her desk but always responds to emails through iPhone 6 plus. Whenever the team develops new products, she is always the first to test before taking them to the customers. She is fascinated by the new trend of online shopping because it makes it easier to reach more customers within a day. Knowing what customers want is important because it helps her to make sound and confident decisions.