Adam Goldenberg has become increasingly popular in the fashion and sales industry. Most people wonder how a people like him with no experience in the fashion industry could build such a successful company. He made it all clear in a recent interview at CNBC where he discussed several decisions about his business. Adam Goldenberg noted how the company changed its name from JustFab to TechStyle Fashion Group and the reasons for the modification. Talking for about an hour, Mr. Goldenberg spoke of his brand and strategies placed by the company to deliver a better brand to its clients and serve its members better.
Mr. Adam Goldenberg’s popularity is due in large part to the value carried by the company. Although he does not have any experience in the fashion industry, he has built a working business model through understanding and engaging with his customers. Adam Goldenberg’s philosophy is that if customers like something, then he is going to keep it. The business model doesn’t simply follow conventional means by going by the latest trends. The company works through unique and core philosophies that understand its customers. Goldenberg and Don Ressler, as his co-CEO have always shown to enjoy what they do.
How Adam Goldenberg got to create JustFab is quite impressive. As founders of MySpace Company, they quit the company when it was on the verge of becoming the next big thing. Having started his marketing company, he knew everything about e-commerce and sales. His previous company was Intermix Media, a company which had great potential and had him hired even before completion of college.
TechStyle fashion group recently changed its name from JustFab. The company was founded in March 2010 by Adam Goldenberg and Don Ressler. The company has increasingly grown and focuses on lifestyle ventures, fashion, and strives to build a fashion shopping which capitalizes on customer experience. It serves millions of clients across the globe. The company has the option of becoming a VIP member, one gets multiple discounts and offers after enrolling for the membership.
The recent change in name from JustFab has seen TechStyle Fashion Group reinvent its business model. The company has fixed its operation to focus on data, personalization and ways to get to the modern shopper. Some of the fashion brands presented by TechStyle include Fabletics, FabKids, and ShoeDazzle. All these brands are available in different parts of the world such as Sweden, UK, France, Germany, Canada and the US.