A/B Testing Explained

Sentient AI – A/B Testing along with Sophisticated Conversion Software can dramatically increase conversion rates. Conversion rates may increase by as much as 60% once the conversion software is installed and utilized. Conversion Optimization is an effective strategy for transforming your web site’s overall performance. In addition, A/B Testing can bring about new and highly effective ideas for your organization. It is important to keep in mind that A/B Testing will not produce instant results.

In the long run, by implementing conversion type software you should increase your organization’s business. Conversion rates have been referred to as an necessary metric type measure. Metric type measures are a necessary ingredient when the ultimate goal is to increase profit margins. Profits should never be compromised or sacrificed in an attempt to make your product or service more attractive to the consumer.

It is important to understand how A/B Testing affects users on different kinds of devices. In addition, it is critical that business owners fully understand how A/B Testing affects competitors. One things must always be done to keep one step ahead of the competition is that all company data be segmented. Audience segments may be a bit difficult to define but they are critical to the success of any business or organization.

A/B Testing will also help you to identify KPI’s. KPI’s are also important because they illustrate how your web site is performing. Performance and efficiency are key for information to be kept safe and secure.

Once A/B Testing is underway you must continually measure company expenses as well as revenue intake. As long as you are not spending more than you are taking in, you have a real chance at financial success. Make sure you take advantage of everything that an A/B Testing platform has to offer. It is critical that you have an efficient monitoring system in place.

Finally, in addition to testing software you must have an effective budgeting system. Therefore, you might consider investing additional monies in CRO. Those who invest in CRO seem to produce better results in the long run.

There are a number of web sites that fully explain A/B Testing procedures. Therefore, it may be helpful to you and your organization to familiarize yourself with how A/B Testing works as well as possible benefits.

Madison Street Capital Bags the 2017 Edition of the Coveted Annual M&A Advisor Awards

As expected, Madison Street Capital was crowned the 16th Annual M&A Advisor Award in November 2017. During the event, which was held at the Metropolitan Club, New York, the leading financial advisory service provider was named the winner for the most lucrative Debt Financing Deal of the Year. This award came after Madison Street Capital played a significant role in the WRL Automotive transaction. At the same time, Madison Street Capital emerged as a finalist for the Financials Deal of the Year as well as Boutique Investment Banking Firm of the Year.


Statement from the M&A Award President


In a statement during the event, M&A president, and co-CEO, David Fergusson stated that the firm has been honoring companies offering the best M&A transactions since 2002. He also stated that Madison Street Capital beat over 650 firms shortlisted in the awards to receive the prestigious award. Winning this award means that Madison Street Capital strengthened its position as the leading M&A professionals.


On the other hand, Charles Botchway, the CEO of Madison Street Capital expressed the company’s appreciation for receiving the award. He also took some time to praise Barry Peterson, the senior managing director of Madison Street Capital for his outstanding skills in sealing the WLR deal, which enabled the firm to be crowned the winner in the debt financing category.


Other Winners


The celebrated Gala celebration of the year for outstanding M&A dealmakers was organized in conjunction with the M&A Advisor Summit of the Year that was attended by more than 500 M&A professionals. The participatory forum was led by media, academic, over 35 M&A professionals, and industry stalwarts. During the event, Robert Blumenfeld, the executive director of ACG NY was honored with the Tom Farrel memorial Award while Ceasar Anquillare, the CEO and chairman of Winchester Capital was crowned the Leadership Award of the Year.


Madison Street Capital in Brief


Madison Street Capital is a leading international banking and financial advisory firm that specializes in M&A advisory, solvency options, financial options, debt financing, valuation for financial reporting and restructuring. Over the last few years, the Chicago, Illinois-based company has grown significantly owing to its commitment to leadership, integrity, excellence and service delivery.


Since its inception 20 years ago, Madison Street Capital has been setting the pace in the M&A service delivery industry. The firm has sealed several successful deals including WLR Automotive Funding, Ares Security Company and Vital care Industries among many others. Learn more: https://network.axial.net/a/company/madison-street-capital/


Preston Smith Talks About The Crucial Lessons That He Has Learnt From Rocketship Education

Preston Smith is confident that the future of San Jose can be changed through providing students with K-5 personalized learning. The educator, who is the founder of Rocketship Education, notes that the public education sector in the region has continued to deteriorate. This situation has dimmed the future of many children in San Jose. However, Smith is confident that the creation of more schools using Rocketship’s model can help in improving the learning environment. In his recent article with The 47 Million, he discussed the lessons that he had learnt from managing Rocketship Education for ten years.

First, personalized learning should begin at home. Parents should take time to learn about the needs and interests of their children. This strategy will enable guardians to provide their children with resources that build their weak points and enhance their interest. Moreover, integration of technology to support personalized learning is crucial part of the learning process. In its efforts to enhance personalized learning, Rocketship Education visits the homes of every student each year. This strategy provides teachers with the opportunity to educate parents on their children’s interests and needs.

Creating demand for personalized learning will help in changing the education structure to K-5 system. Since Rocketship Education is an elementary school, students are required to return to the traditional public schools after the fifth grade. Smith is pleased that parents and investors are putting more efforts towards ensuring that children do not repeat classes. Karen Martinez has opened high-quality middle and high schools based on the Rocketship Education’s model.

Teachers are the key to creating culturally responsive schools. At Rocketship Education, all students are welcomed. There is no filter based on class, creed, race or ethnicity. Although the school believes in diversity, it does not see the need for children from African American background to leave their families in order to attend a great school. In addition, the school believes that teacher diversity is good for the students.

About Rocketship Education

Rocketship Education is a network of schools offering K-5 personalized learning to students from low-income communities in California, Wisconsin, Tennessee and Washington D.C. Preston Smith founded the school ten years ago at the basement of a local church in San Jose. It has since grown to become of the largest school networks in the country. Rocketship Education seeks to provide students from poor families with an opportunity to break the poverty circle.

Recent Press Recap on Whitney Wolfe

The dating app Bumble is continually increasing its influence, amassing more users and more sales revenue under the leadership of CEO Whitney Wolfe Herd. Herd, a graduate of Southern Methodist University, transformed online dating with her app in which only women can message first and must write within 24 hours, before matches expire. Bumble recently moved its headquarters from an apartment high-rise in Austin, Texas, to a colorful and expertly-designed office building farther north of downtown, a change indicative of the app’s growing ambitions. With more than 22 million users and more than 70% growth year-over-year, those ambitions seem justified.

A Mode Switching option on the app lets Bumble users navigate between Bumble’s original dating interface and newer modes Bumble BFF and Bumble Bizz. BFF and Bizz continue with the theme of women’s empowerment but change the focus from dating to friendship and networking. No matter what mode the user is in, a woman must make the first move. BFF is designed to help users find new friends, as opposed to romantic partners. Bizz aims to connect people of both sexes who are looking to expand their professional network. As Whitney Wolfe Heard explained to Time magazine, Bizz presents a less formal approach to mentoring and networking than existing online platforms like LinkedIn, since users match quickly with people geographically proximate and are encouraged to chat, not just recruit.

Heard, who married fellow entrepreneur Michael Heard in 2017, is proud that Bumble recently became Austin’s latest “unicorn”, or startup worth more than $1 billion. Match Group, which owns Tinder, OKCupid, Match.com, and similar companies, took note of Bumble’s success and presented a buyout offer of $450 million in the summer of 2017, which Heard turned down, declining to comment on the exact reasons for her decision. Bumble seems to be doing well on its own at the moment but will continue to tantalize Match Group for its reach of the demographic representing college-aged millennials. Heard’s vision for Bumble will continue to rely on principles of female agency, and her own successful profile will boost the app’s reputation; she will be featured on the cover of Forbes’ 30 under 30 issue in December of this year.

Learn more about her: https://www.crunchbase.com/person/whitney-wolfe

Fabletics Showcases How Reverse Showrooms Are Becoming Increasingly Popular

Many consumers will follow the trends that are hot and will turn to reviews in order to decide what is good and what is not. For the longest time, people would turn to their closest friends and family to give them advice on things to buy and things to avoid. With the large number of brands on the market today that are trendy, many consumers are turning to celebrities to guide their fashion choices.


One of those brands is the Fabletics brand. When this brand launches in 2013, no one knew that it would sell as quickly as it did and the number of people who would stand behind the product. Since launching, the brand has grown by over 200% of the original number of shoppers. This brand has brought in over $235 million dollars. There are currently more than a million people who are paying monthly for the Fabletics membership.


The rapid growth of the brand is attributed to the spokesperson who stands behind it. That spokesperson is no other than Kate Hudson. There are a number of celebrities who speak on behalf of the products they are selling however in many cases, the products are not personally endorsed by the spokesperson.


When it comes to Fabletics however, Kate Hudson stands firmly behind the products she endorses. You will see photographs of Kate entering and exiting the gym weekly. It is then that you will see Kate Hudson wearing the same products that she stands and advertises for.


Kate works hard to ensure that the brands she stands behind are worth the money. Fabletics is a brand that offers users the ability to have nice, stylish workout gear but for half of the normal cost that you would pay in the local stores. The quality of the brand is what helps to bring people in to trying them out. Upon trying the brand, the instant they try them on, they discover why the brand is so popular.


Kate was first approached by the company to help them bring customers in to purchase the product that they knew was going to be a huge success. From the very start of the proposal, Kate knew that others who are active would want something more than simple black workout gear. The Fabletics brand is offering the users to have stylish workout gear instead of the plain, solid colors that they were used to.


The number of internet stores is skyrocketing each year. The use of internet shopping has caused the decline in physical stores. In order to reach a wider audience, reverse showrooms are the way to go. A reverse showroom is going to allow shoppers to browse for the items they need without actually traveling from one shop to another. Fabletics turned the tables on competitors by serving as a membership type shop. The consumers will shop for their favorite styles and the choices they like will stay saved in their profile which helps them to keep track of future orders because of a lifestyle quiz.

Samuel Strauch States That Forward Thinking In Conjunction With Creativity Are The Ultimate Factors To Success

Samuel Strauch is a prominent real estate agent. He is famous for his investment ingenuity in conjunction with his excellence in this business venture. He has an astronomical performance in Miami real estate industry that is based on his extensive experience in real estate agent. His expertise is aggregated by his professionalism, his direct and impressive business strategies that he runs with precipitate perfection. Samuel Strauch endorses that his success I defined by the success of his co-workers. Samuel Strauch is not bound to real estate industry, but he is also an active investor in other business sectors such as the restaurant in conjunction with internet industry.

Regarding Samuel Strauch, being an investor in real estate demands for both micro and Macro compassionate of the industry. The most distinguished characters of Samuel Strauch is his ardent knowledge in the value of investing. This trait is believed to have been implanted in his DNA. Samuel Strauch has managed to perfectly structure the real estate industry since he got in Miami. He has risen to a level of one of the most distinguished experts in Miami.

Read more on behance.net

During his interview with ideamensch.com, he highlighted that life is a lesson and whatever path we tend to follow stands to be a critical part of our growth. Despite the many factors that may have contributed to the success of Samuel Strauch as a top real estate agent, forward-thinking in conjunction with creativity stands to be has played a great deal in ranking him as unique compared to other prominent names in Miami real estate industry. He is much honored for due to potential in providing a detailed analysis of the enthusiasm when it comes to any idea with an open-minded approach.

Samuel Strauch has also portrayed a tremendous capability in balancing his personal life as well as investing in various business ventures. He has affirmed that anyone is liable to venture a life with purpose and be a successful investor at the same time. Samuel Strauch also accepts that people are multifunctional and need not limit their lives.

MB2 Changes the Face of Dentistry by Providing the Best Services

Many clinics that offer dental services are more likely the same, and their services are ordinary. This has made the services to be more of tradition as no unique addition has been added to it. Luckily, MB2 has come up with dental services that are unique and that has been incorporated into the latest technology. This firm was founded by Dr. Chris Villanueva, an active practitioner who has been in both sole corporate industries. After working for years in these industries, Chris gained knowledge and skills on how to run a dental clinic that will provide the best services to the patients. He founded MB2 aiming at giving special assistance to the doctors to offer the best dental services.
MB2 Dental provides its services to the patient taking keen attention to the autonomy, personal growth as well as support. This has made it a completely unique firm that is focusing on more than the amount of profit that is attained by the end of the year. The company has been supporting doctors in more than 70 locations in six states. The firm also has 533 employees who collaborate harmoniously to bring out the best services to the patients. The leadership strategy is also close and free for creative and innovative minds that keep the firm to the continued success. According to Villanueva, management of a business is easy if you have the right employees who are honest and determined to work for the success of the business. He says that having the right people in business lessens the work of the manager and therefore he can spend his time setting new visions as well as inspiring the employees for the betterment of the company.
Technology has also played a significant role in this industry. According to Chris, new advancements that come each year have enhanced the experience of the patients. Being a productive business person entails having a collaborative spirit with the employees and listening to their ideas and implement the best ones. This makes the employees free to come up with new strategies hence leading to business growth. Chris states that apart from having the best marketing ideas, proprietary software as well as the best real estates, having the right employees is the key to business growth. He believes that success is brought by keeping everybody in the firm centered on the core values of the industry. The success of MB2 Dental will continue to be celebrated if the services they offer are maintained to their standards.

Dr. Mark McKenna Is A Regular Guy Who Is Leading A New Company

Dr. Mark McKenna is a real person who is living out a normal life despite the fact that he has accomplished a lot in his life. When he was asked about the last $100 dollars that he has spent, and how he used that to better his life, he shared that he used it to pay a handyman. He mentioned that he had a garbage disposal that was broken down and that he does not regret paying someone to fix that and get it working again. Mark is focused on real life and real issues, and yet, he is someone who is successful and who has accomplished much.

There are people who influence the lives of others, and Dr. Mark McKenna has a few different people who he claims have been influential in his life. When he was asked if there were people who have influenced his life, he shared three names. He mentioned that the former president Barack Obama was influential in Mark’s life. He also claimed to be influenced by Elon Musk and Michael Bloomberg. He has grown through watching these other individuals and the way that they live out their lives.

Dr. Mark McKenna has done many things in his lifetime, and he became the CEO and founder of OVME in 2017. This company is one that he has worked hard to create, and it is one that he is leading in a smart way. OVME is focused on medical aesthetics. This company is changing the world of elective healthcare. Dr. Mark McKenna had a plan for this company before he started it, and he now has the opportunity to make sure that the plan works out for the company. He is someone who is ambitious and knows what he is doing, and he should do well with this venture.

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How Dentists Can Have The Best Of Both Worlds

Dr. Chris Steven Villanueva is the founder of MB2 Dental. He founded it with the goal of offering the best from both the practitioner side and the corporate side of the dental industry. He himself has worked on both sides of the dental industry, so he knows exactly how to provide both practitioners and those on the corporate side with the results and services they need.

MB2 Dental was founded in order to provide practitioners with the support they needed without weighing them down with all sorts of requirements that hinder them. They now support practitioners at over seventy locations in six states. They have over five hundred employees.

Most corporate dental management companies are boring and drab. They are focused on one thing: Profit margins. Dr. Villanueva founded MB2 Dental in order to create something that is inspiring. His company is owned by dentists themselves. They provide support for dentists in a fun and inspiring way. They help dentists make improvements that help their patients. They help them improve their operating standards. This leads to happier customers who keep coming back.

When asked where the idea for MB2 Dental came from, Dr. Villanueva said that when he started out as a dentist, there were only two ways that were available to dentists like him. The first was to join a large corporate firm. You had more support and more resources if you followed this path. At the same time, however, you also did not have complete autonomy and you had all kinds of strings attached. The other option was to open up your own private practice. You had autonomy if you did that, but you missed out on the resources available to other dentists. In other words, you were basically all on your own. Dr. Chris Villanueva started MB2 Dental in order to give dentists the best of both worlds. It provides them with all the resources that a regular corporate company would provide them, but it does not come with all the strings. It is managed by dentists who know what it feels like to be a dentist. They put doctors and patients first.

When asked what his typical day looks like and how he makes it productive, Dr. Villanueva explained that he is a night owl and loves working at night. Late at night is when his kids are asleep and he is able to focus on coming up with new ideas.

Dr. Cameron Clokie and Bone Regeneration

If you’re not familiar with Dr. Cameron Clokie, he is an Oral Maxillofacial Surgeon in Toronto, On and also a professor of Oral Maxillofacial Surgery, at the University of Toronto. Dr. Clokie attended McGill University, where he earned his DDS in 1985 and a Ph.D. in bone regeneration in 1992. He is actually one of the few dental practitioners in Canada that have undergone all of the additional training required to become a specialty dentist. Learn more about Cameron Clokie: https://www.ratemds.com/doctor-ratings/1215496/Dr-Cameron-Clokie-Toronto-ON.html

What does the additional training entail? Well, in addition to earning a Bachelor’s degree, and completing a four-year dental program, dental students will also need to undergo specialized training, specific to their desired field of dentistry.

If you haven’t sought treatment from a maxillofacial surgeon before, you’re probably not aware of the types of services that they provide. Maxillofacial surgeons, like Dr. Cameron Clokie, are dental professionals that treat medical problems that arise in the oral cavity, as well as the maxillofacial areas of the face, which encompasses the cheekbones, forehead, and soft tissue areas.

The journey towards becoming a specialty dentist is a long one, but it provides considerable a reward for those dental students willing to immerse themselves in the additional years of training. In fact, the average maxillofacial surgeon reportedly earns $285,000 annually.

Dr. Cameron Clokie has been lauded for his work in the field dentistry; in fact, he has consistently received a 4.5-star rating (out of a 5-star rating) from patients that he has treated. Although he is a highly skilled surgeon and professor, Dr. Clokie has shifted his attention towards entrepreneurship; according to ideamensch, he is the CEO of Induce Biologics, a Canadian based regenerative medicine company, which aims to provide innovative solutions in the areas of musculoskeletal reconstruction.

According to Crunchbase, considering Dr. Clokie’s extensive educational background, it stands to reason that this will be a successful business venture, one that will keep him heavily involved in the study, and development, of bone regeneration.

Along with his business endeavors, Dr. Clokie currently holds 25 patents related to bio-implants and bone reconstruction, which are sure to be incorporated into his work with Induce Biologics.

Read more: Cameron Clokie Believes Technology is Changing Dentistry For The Better