Establishing growth with Fabletics is what Kate Hudson wants to do. This is her mission. Fabletics is the company that has manage to grow and expand even as the competition builds up. She knows that social media is something that can be good or bad for a Fabletics. If the word spreads quickly about her customer satisfaction endeavors customers are going to stay loyal to her.
Kate Hudson knows, by contrast, that if she does not have a good reputation with the consumers when it comes to their satisfaction that social media can dismantle her brand. She is well aware of this, and that is why she puts such a great amount of focus on customer service. Kate knows that this is going to be the thing that takes her to the top and helps her overshadow her juggernaut Goliath type of competitor called Amazon. She has been in the business for a while now, and it appears that her ability to lead is going to be based on her ability to sustain customers. It is one thing to attract people for an initial purchase, but Kate knows that the longevity of the Fabletics brand is going to be based on customer loyalty and brand awareness.
Fabletics is brand that people are going to look to if they want something that is new and innovative when it comes to clothing. Demi Lovato has signed on for the clothing line for a limited time edition. Other celebrities have also started to sing the praises for this brand of athletic clothing that has been linked to greater productivity when people are working out. The comfort of this brand has made the workout process so much easier.
It can be rather difficult to compete in a business environment where there is not a useful presence for the brand. Other people are not going to be ones hitting the gym at the parks for a jog. It is going to be the youth. These are also going to be the people that sign up and get shipments on a regular basis. When young people are working out they are going to buy more clothes as they lose weight. Kate knows that these people will come to Fabletics for new clothes can establish brand loyalty. That is what makes the brand successful. The brand loyalty from the youth is what helps Fabletics build better business.